CHIEF MARKETING & BRAND OFFICER / OWNER
Zagrun Digital (Marketing Agency)
zagrun.com
- Worked locally and remotely to design & build dozens of marketable websites for clients (WordPress, Magento, Drupal, Shopify, etc)
- Lead multi-channel marketing campaigns – both organic and paid – for small, medium and large businesses.
- Branded and rebranded most clients to set up proper marketing foundations.
- Helped create professional product photography & brand videos to support marketing efforts
- Constructed multiple online products (e-shops, registrations, boards, schedulers, etc) to assist in sales and branding growth.
MARKETING & ECOMMERCE MANAGER
Snow Commerce (Ecommerce Agency)
snowcommerce.com
- Managed all proprietary ecommerce digital integration products
- In charge of branding and marketing initiatives for Snow Commerce as well as clients
- Oversaw client ecommerce solutions/strategies – including e-com website, cart design, fulfillment, packaging, retargeting, etc)
- Assisted in technical development and configuration of ecommerce platforms & integrations
PRODUCT MARKETING MANAGER & DIRECTOR OF MARKET DEVELOPMENT
Dotloop (E-Sign Software Company)
dotloop.com
- Configured the proprietary app/website for increased usability/UX and engagement.
- Oversaw all product & marketing roadmaps & campaigns.
- Managed all product update launches and follow-up marketing & messaging.
- Lead efforts to open new markets for the software through strategic partnerships and business opportunities
DIGITAL WEB & EMAIL MARKETING MANAGER
Epsilon (Loyalty Marketing Agency)
epsilon.com
- In charge of all client’s website updates on a weekly basis.
- Completed weekly email campaigns to hundreds of thousands of customers
- Assisted with internal process and policy initiatives for technical areas.
- Reported directly to VP of Client Services
DIGITAL BUSINESS & TECHNICAL SYSTEMS ANALYST
Possible Worldwide (Marketing Agency)
possible.com
- Main job was to oversee the technical and business specs for every project.
- Assisted with website updates for many Fortune 500 clients. (P&G, US Bank, Fidelity & Conagra Foods)
- Aided with initial marketing brainstorm meetings for each client project
Skill Sets
- Product Management & Marketing
- Web, Email, Social & Print Marketing
- Web Design & Development
- Corporate Branding & Identity
- Promotional Merch & Swag Design
- Print-On-Demand Process
Creative Graphic Design
UX/UI/Usability Strategy
New Market Development
Photography/Videography Production
Ecommerce Strategies
Web Analytics & KPIs
Copywriting, Blogging & Content
Prize Marketing
Paid Search & Social Ad Management
Search Engine Optimization
Approach
All marketing must be built on a solid branding foundation. You start with a consistent and professional brand, and every other aspect of your business should branch off of that. (website design, social engagement, customer service, fulfillment, product marketing, etc.)
Marketing is subjective and fluid. There are no clear-cut mathematical answers – it’s a creative & psychological science that changes regularly based on design trends, consumer behavior, economic variables, industry changes, target market demographics, technological advances, etc.
Paid vs Organic marketing is a conversation that must be had. Paid marketing produces fast results, but usually won’t sustain solid growth without funding.. An organic approach can be slower, but should build a more solid foundation . Both ways will work and usually a combination of the two is the best approach – but these expectations should be discussed.
Great marketing should be visceral. Delivering a more meaningful or emotional – less intellectual – message will create a deeper connection with your target audience. Marketing should answer the ‘why’ question for every consumer, not the ‘what’.
Don’t deviate from your core branding or marketing. No matter how large your company is or how many products/services you offer, you need a solid, consistent, and overarching message and position – stick to it or you may create distrust and confusion.
Expertise & Experience
Education & Certifications
Associates Degree – Information Technology
ITT Technical Institute – 2007
Product Marketing Certification
Pragmatic Marketing Inc – 2011
Product Management Certification
Pragmatic Marketing Inc – 2011
